Built on Resilience. Driven by Purpose.

Janiela Roachford is a Caribbean-born entrepreneur, community builder, and two-time cancer survivor whose story is one of reinvention, faith, and relentless forward motion. Raised with the values of hard work and family that define so many first-generation immigrant households, Janiela became the first in her family to graduate college, earning both an Associate's and a Bachelor's degree in Hospitality Management.

Long before she was pouring foundations, Janiela was running rooms. She built her career in New York City's fast-paced hospitality scene, managing two of the city's most iconic hotspots — Cafe Habana and Habana Outpost — mastering operations under pressure, developing a sharp eye for detail, and learning how to lead teams and delight demanding customers.

When the COVID-19 pandemic brought the hospitality industry to a standstill in 2020, Janiela did what she has always done in the face of uncertainty: she pivoted, and she built. With the support of her partner — who brings over 30 years of construction experience — she launched Steadfast Construction, born out of necessity but driven by vision.

A mother and grandmother, Janiela leads with the resilience of a woman who has faced cancer not once, but twice, and chosen both times to rise. She approaches leadership the way she approaches recovery — with discipline, faith, and an unwillingness to quit. Today, Janiela Roachford stands as a model of reinvention for entrepreneurs, survivors, and working mothers alike.